The key to success in higher education marketing and planning? Many believe this lies with the data. But as Higher Education Data Expert Andy Youell highlights, datasets alone are not enough. In a sector where institutions are increasingly measured by their ability to attract students, compete in the marketplace, and meet regulatory demands, the challenge lies in transforming raw data into actionable insight that truly makes a difference.

No-one wants their university to be the second or insurance choice. As marketers, we want to inspire students to consider us as their top choice, not merely a backup.

Through our research and work with HE marketers, we’ve found there are some common yet avoidable traps that cause prospective students to consider your university as the insurance rather than first choice.

Attracting the right students to your university is essential, and academic colleagues play a crucial role in this. In this episode of The Partnership Podcast – Higher Ed Marketing, Penny Eccles, CEO and Founder of Marketing Partnership, discusses effective strategies for enhancing student recruitment.

What if the secret to attracting more students lies in the collaboration between Students' Unions and university marketing teams? In this episode, we explore the often-overlooked partnership that can transform the way higher education institutions engage with prospective students.

Building a culture of enrolment is crucial for institutions to thrive, but it requires a strategic approach and institution-wide effort. So, how do we get started? In this blog, we cover some of the challenges facing universities and marketing departments and five ways that we can start to take positive steps to increase enrolment.

In today’s higher education sector, setting realistic course targets is a pivotal concern. As institutions strive for growth and excellence, the pressure to meet rigorous targets often leads to burnout and stress. So in this blog post, we speak to Cathy Mitchell, Associate Director of Strategic Planning at Imperial College London, and Dr Julian Westwood, Director of S Squared Insights about the challenges and solutions surrounding course targets.

In the competitive world of higher education, attracting students to your institution is crucial to survival. Not only do you need to stand out from your competitors to catch their initial attention, but you also need to nurture them through the pipeline until you get that all-important conversion.