Despite many universities relying heavily on tuition fees and a strong brand profile to generate revenue, it is still surprising to see so few marketers on an institution’s Executive team.

Why is this?

In this session we are joined by special guests Liam Owens, PVC (Marketing, Recruitment & Student Administration) at Edge Hill University and Caroline Bysh, PVC Engagement at Glasgow Caledonian University. They will share their experiences of being at the ‘top table’ of an institution and possibly dispel a few myths!

If you’re a senior marketer (or an aspiring one), this session will seek to show you how to raise your internal profile and identify if a PVC role, or similar, is for you.

Whilst we’re still busy holding open days and attracting as many applications as possible, we must remember one thing:

Our early applicants are possibly being neglected.

Meanwhile, our competitors may be involved in active conversations with this precious cohort and could well be on their way to converting your applicants.

So, what we can do to ensure we give our offer-holders the attention they deserve? How do we avoid becoming the natural insurance choice? In this webinar, Penny (our CEO and Founder) will guide you through the seven traps to avoid when making offers, thinking about post-offer events and trying to attract the attention of your offer-holders. In a sea of noise and anxiety, how do you change your messages and processes to become the number one?

In this webinar Penny Eccles will be joined by data expert, Andy Youell.

Many universities struggle with getting reliable data to inform future trends and portfolio decisions. But the call on data and insight from internal planning colleagues is huge. What can we do to create Planning and insight functions that can help us to deliver on our institutional strategic goals?

Andy Youell has worked in HE data and systems for over thirty years. His CV includes funding councils, sector bodies and HE institutions. He works with HE institutions, software providers and governments across the world on HE data issues. He was a member of the independent review of 2020 qualification grades that was commissioned by the Welsh Government following the exam grades fiasco.

Andy writes on all aspects of data in the modern world and is a renowned speaker for conferences and events in the UK and beyond. He is a regular contributor to higher education podcasts and webinars. 

Struggling to gain buy-in for open days?

Would love to produce more content with your clubs and societies - but lose traction after a strong start?

Join Penny Eccles and Ian Pain (Director and Co-Founder of the Crowd Agency) as they discuss the common miscommunications and opportunities between marketing teams and Students’ Union. Is there a better way?

Join us on this free webinar to find out the common pitfalls that institutions encounter when starting a fresh student recruitment cycle.

Let’s get set for a successful 2025 entry cycle.

This event will take place via Zoom. Please book you spot by clicking the link below.

We look forward to seeing you!

Penny

Delivered by: Penny Eccles and Ginny Baillie

Book your place here