Enhancing Student Recruitment: A Masterclass for Academic Colleagues

Attracting and converting students is a critical priority for universities, and academic colleagues play a key role in this process. However, knowing where to focus efforts and how best to contribute can be challenging.

Marketing Partnership’s ‘How to Recruit and Convert Students’ masterclass is designed to provide academic staff with the tools and strategies needed to enhance student recruitment and enrolment for their courses.

Session Details:

Format: Online

Duration: 3 hours

HEI individual rate (public masterclass): £345 + VAT

Cost per HEI team (exclusive delivery on a date of your choosing): £2495 +VAT

What participants will gain:

• A structured approach to identifying potential new ways to contribute to your institution's student recruitment efforts, using our PRISM methodology.

• Effective techniques for overcoming barriers to enrolment and improving conversion rates.

• Practical experience using our plan-builder worksheet to develop a tailored recruitment action plan.

Whilst many Student Recruitment and Marketing teams seek to provide more subject-specific tools and guidance for academic colleagues, they often face capacity constraints. This session is designed to complement this work, equipping academic colleagues with the insights and frameworks needed to maximise their impact.

Feedback from an Academic Deputy Head of Department  attending the: 'How to Recruit and Convert Students' session:

I learned so much  during the session. Based on  the advice and information given, it has given me much food for thought on how  we can improve our offer. Student recruitment and marketing is something we  prioritise in our department, but now, with this guidance, I feel  more  clear on what we really need to do to differentiate ourselves from the   competition and how academic teams can provide more input in relation to  the marketing and promotion of our courses.

Within my role, I attend a lot of meetings concerning  various HE topics, but I  have to say, hands down, this has been the best  one that I have been to; it was  brilliant.

Book your place below:

Whilst we’re still busy holding open days and attracting as many applications as possible, we must remember one thing:

Our early applicants are possibly being neglected.

Meanwhile, our competitors may be involved in active conversations with this precious cohort and could well be on their way to converting your applicants.

So, what we can do to ensure we give our offer-holders the attention they deserve? How do we avoid becoming the natural insurance choice? In this webinar, Penny (our CEO and Founder) will guide you through the seven traps to avoid when making offers, thinking about post-offer events and trying to attract the attention of your offer-holders. In a sea of noise and anxiety, how do you change your messages and processes to become the number one?

In this webinar Penny Eccles will be joined by data expert, Andy Youell.

Many universities struggle with getting reliable data to inform future trends and portfolio decisions. But the call on data and insight from internal planning colleagues is huge. What can we do to create Planning and insight functions that can help us to deliver on our institutional strategic goals?

Andy Youell has worked in HE data and systems for over thirty years. His CV includes funding councils, sector bodies and HE institutions. He works with HE institutions, software providers and governments across the world on HE data issues. He was a member of the independent review of 2020 qualification grades that was commissioned by the Welsh Government following the exam grades fiasco.

Andy writes on all aspects of data in the modern world and is a renowned speaker for conferences and events in the UK and beyond. He is a regular contributor to higher education podcasts and webinars. 

Struggling to gain buy-in for open days?

Would love to produce more content with your clubs and societies - but lose traction after a strong start?

Join Penny Eccles and Ian Pain (Director and Co-Founder of the Crowd Agency) as they discuss the common miscommunications and opportunities between marketing teams and Students’ Union. Is there a better way?

Join us on this free webinar to find out the common pitfalls that institutions encounter when starting a fresh student recruitment cycle.

Let’s get set for a successful 2025 entry cycle.

This event will take place via Zoom. Please book you spot by clicking the link below.

We look forward to seeing you!

Penny

Delivered by: Penny Eccles and Ginny Baillie

Book your place here