Despite many universities relying heavily on tuition fees and a strong brand profile to generate revenue, it is still surprising to see so few marketers on an institution’s Executive team.

Why is this?

In this session we are joined by special guests Liam Owens, PVC (Marketing, Recruitment & Student Administration) at Edge Hill University and Caroline Bysh, PVC Engagement at Glasgow Caledonian University. They will share their experiences of being at the ‘top table’ of an institution and possibly dispel a few myths!

If you’re a senior marketer (or an aspiring one), this session will seek to show you how to raise your internal profile and identify if a PVC role, or similar, is for you.